Search Engine Optimisation (SEO) is constantly changing, to keep ahead of your competition you need to stay abreast of all the latest techniques.
Let’s take a look at some of the new SEO techniques for 2015.
Mobile-friendly websites are now essential.
Mobile traffic is ever increasing, just take a look at the number of mobile visitors on your own sites and compare that with data from 12 months ago.
You will see a remarkable increase.
On February 26 2015 Google even announced that starting April 21 2015, mobile friendly websites will definitely become a ranking signal.
This change will have a significant impact on search results for non-mobile-friendly websites.
You will also now notice, Google have decided to add a ‘mobile-friendly’ label to their mobile search results.
HTTPS as a ranking signal.
As you may remember, in August 2014 Google announced that they were going to use HTTPS encryption as a ranking signal.
This means that (if all other factors are equal) secure websites will rank higher than their non-http equivalents.
At the time of the announcement, Google stated:
HTTPS would only be a very lightweight signal within the overall ranking algorithm
Presumably, this was to allow website owners enough time to make the transition.
Google went on to say:
Over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web
So, nearly 12 months on, we’d say if you haven’t already, you really should be looking to purchase an SSL-Certificate and make the switch.
For the most part, SEO will still come down to the age-old techniques.
Quality content, powerful links and accessibility for users and search engines.
Nevertheless, as outlined, some things have indeed changed.
If you haven’t already, before 2015 is out, we’d highly recommend purchasing an SSL-Certificate and making the switch to HTTPS, and also provide your visitors with a mobile-friendly website.