I can here the cries already, “You don’t design URL’s, they’re just identifiers.”
Let’s take a closer look.
We’re all used to clean URL’s by now. Clean, semantic and descriptive.
Much better, don’t you think?
How does this increase CTR?
Ok, let’s do an example.
I did a quick Google search for “Computer Desk” and this result from Argos returned:
No, my cat didn’t run over my keyboard, that is a real URL.
Users are much less likely to click through from a link like that. It’s not descriptive and looks like SPAM.
Let’s clean it up.
Now in a search engine result you can see exactly what the URL is about and have a good idea of what you will see when clicking on it.
What about SEO?
Okay, let’s look back at our URL example.
The first URL tells a search engine spider exactly the same as it tells a human, absolutely nothing.
The second URL however, tells both humans and search engines what the page is about. It also breaks down into a series of relevant search terms:
- Home and Garden
- Desks and Workstations
So there you have it. Designing URL structures. It’s not hard, doesn’t take long and has great benefits.